1. Explains one reason marketing managers should focus on Communication Process and one reason marketing managers should focus on Promotional Elements/Developing Promotional Mix.
2. Explain why the link between pay and performance is confounding. Then name two reasons why pay-for-performance might not work as well in the public sector.
3. What is the purpose of an approval committee? Who is usually on the committee? Are systems analysts on the committee?
4. There is tremendous benefit afforded to manufacturers by using channel partners. Critically discuss this statement stating why you agree or disagree; citing appropriate examples.