1. What is the purpose of a marketing audit? How might it be used in strategic planning?
2.How does cause or corporate societal marketing affect your personal consumer behavior? Do you ever buy or not buy any products or services from a company because of its environmental policies or programs? Why or why not?
this is PR: the realities if public relations ch7
3. What, to you, is the most important topic in this chapter? Why?
Advertising debate
4. Did you take the position of the critic or the marketing professional about the impact of advertising? Did the other side have valid points? Are there other points you like to have made but were not included in the choices available in the simulation?
BCG Matrix
5. Did classifying the three products into Boston Consulting Group (BCG) categories help you make decisions?