Problem:
Emperor's Clothes Fashions can invest $5 million in a new plant for producing invisible makeup. The plant has an expected life of 15 years, and expected sales are 6 million jars of makeup a year. Fixed costs are $2 million a year, and variable costs are $1 per jar. The product will be priced at $2 per jar. The plant will be depreciated straight-line over 5 years to salvage value of zero. The opportunity cost of capital is 10%, and the tax rate is 40%.
Q1. What is the project's NPV under these base-case assumptions?
Q2. What is NPV if variable costs turn out to be $1.20 per jar?
Q3. What is NPV if fixed costs turn out to be $1.5 million per year?
Q4. At what price per jar would the project's NPV equal zero?