Question 1. Issues: What is the problem with Children's advertising? Trace the sequence of events that led to the new law on consumer protection. Assess the intensity of social pressures leading to the law and its evolution. Represent the evolution in a curve, indicating the key events that permitted to divide into distinct phases. What is the social, economic and political context that serves as background to the problem and its evolution?
Why has the problem stretched over such a long period?
Question 2. Stakeholder analysis: Make a list of key stakeholders and briefly summarize the objectives of each of them.
Question 3. Analyze: What are the arguments made by these interest groups?
Question 4. The analysis of business strategies: How did companies respond to the threat of restrictive legislation? how can we explain the observed differences?
Question 5. Ethical analysis: Evaluate the ethicality of arguments submitted by the various stakeholders. Who do you think should be responsible for what among the various actors in the subject of advertising to children? Why? How?