Question: What is the primary objective of marketing in the biotechnology industry, and what are its essential elements? Group of answer choices To minimize the cost of production while maximizing profits, with a focus on cost-cutting and efficiency. The primary objective is to ensure regulatory compliance of products, with elements including legal review and policy development. The main objective is to communicate the value and benefits of biotechnological products or services to potential customers and stakeholders, with essential elements including market research, branding, and customer engagement. To focus solely on the scientific aspects of products without considering customer needs or market trends.