What is the poster aiming to persuade its audience of


Assignment task: Your goal in this assignment is to choose a poster and analyse the visual argument it expresses. Your poster may be from a government agency, nonprofit organization, or private company. That said, your poster must present information pertinent to either

  • Prenatal genetic screenings and family planning,
  • The climate crisis, or
  • Public health and infectious disease.

Again, your poster should relate to one topic from the three provided above,

With regard to the poster you choose, please answer each of the following questions in a few short sentences:

1. Who is the intended audience? Who is the poster trying to persuade?

2. What is the poster aiming to persuade its audience of? What is the conclusion the poster hopes its viewer reaches, and what are the reasons it provides for reaching this conclusion?

3. What assumptions does the poster make with regards to the beliefs, attitudes, and behavior of its intended audience?

4. What are the imagistic aspects of the poster expressing? How does the design contribute to the argument?

5. What are the textual components expressing? How do written slogans and taglines contribute to the argument?

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