What is the overall target market strategy
Problem: What is the overall target market strategy (concentrated, differentiated, undifferentiated or micromarketing) that you feel Toyota used here - and why do you think they used that strategy?
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By using the Hofstede's country comparison tool, compare two countries of your choice while addressing the cultural dimensions
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Can you please determine the consumer segmentation of the Swiss company PAYOT Library? Not recommendations but the actual segmental please.
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What is the overall target market strategy (concentrated, differentiated, undifferentiated or micromarketing) that you feel Toyota used here
Explain the Core, Expected (or Actual) and Augmented product of the three (3) classes of cars, i.e., budget (KIA, Suzuki), mid-range (Toyotas, Ford)
Problem: Explain the decision process when buying a new house.
Identify any written, TV, Internet advertisement that resonated with you and address the following:
Marketing research discussion related to the industry, international location, target marketing demographics and psychographics
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