What is the overall strategic focus of the marketing plan, Operation Management

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What is the overall strategic focus of the marketing plan

Developing a Strategic Focus

What is the overall strategic focus of the marketing plan for Apple? Does Apple's strategic focus follow any particular direction, such as aggressiveness, diversification, turnaround, defensiveness, or niche marketing?

Describe Apple's strategic focus in terms of a strategy canvas. How does the firm's strategic thrust provide sufficient focus and divergence from other firms in the industry?

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