Problem: Marketers must understand the tools of their trade. Using both the textbook and Cybrary resources, research the essential marketing tools, then create a report in which you address the following questions:
1. What is the overall purpose of a marketing plan?
2. How do a marketing plan and strategic marketing plan fit together?
3. What are some legal or ethical issues you may need to consider?
4. List and describe the various components of a strategic marketing plan?. This portion of the project provides a framework for the remaining assignments in the class .