Robin Griffith, Business Manager for Clark Investments, is considering three new office locations. In trying to decide which location is the best overall for the company, Robin has concluded that three criteria are important in this decision. First, of course, is to have a location in close proximity to key corporate customers. This objective is most important, twice as important as each of the other two criteria. The second criterion is to have a location with excellent tenant satisfaction. The third criterion is for the facility to have additional space to expand into. The second and third criteria are equally important.
Here is a summary of each of the locations:
1) Shady Pines: 7 corporate accounts within five miles; scored an 80 satisfied/highly satisfied in recent tenant satisfaction poll; 1,000 additional square feet available in the event of a need to expand further.
2) Via Angelina: 5 corporate accounts within five miles; scored an 85 satisfied/highly satisfied in recent tenant satisfaction poll; 2,000 additional square feet available in the event of a need to expand further.
3) The Mercado: 4 corporate accounts within five miles; scored a 75 satisfied/highly satisfied in recent tenant satisfaction poll; no additional space available.
(a) What is Robin’s problem or opportunity in this situation?
(b) What is the overall objective for Robin's decision? What are the fundamental objectives that support the overall objective?
(c) What are Robin’s alternatives for this decision situation?
(d) Evaluate this decision situation using tradeoffs or a weighted scoring model. Based on that analysis, to which location should Robin select?