Discussion:
Review the below article and response the qusetions:
https://www.forbes.com/sites/nikkibaird/2017/11/30/black-friday-weekend-cyber-week-round-upof-results/#1f0603187e7b
1. What percent of consumers this holiday shopping season at least started shopping on Cyber Monday? As a consumer explain whether you did or did not shop on either Black Friday or Cyber Monday and why this was your preference.
2. As it relates to inventory, what does the article explain is a cause for retailers to start to take steep discounts as the holiday season progresses? For the retailer who is first to take large markdowns, what does this say about their confidence?
3. Cyber Monday made history this year by achieving two milestones: This day became the largest US online shopping day in history. What was the percent increase YoY? How many billions of dollars did this day generate?
Mobile yielded what amount of sales dollars for the first time on Cyber Monday?
4. Based on your insights as a Fashion Merchandising student and shopper, what do the Cyber Monday results say about changes in consumer shopping behavior?
5. With more stores open on Thanksgiving Day each year, this is contributing to YoY sales increases. What was the online revenue growth percent on this day compared to last year? What promotional strategies did retailers use to grow sales on Thanksgiving Day?