Advertising/Marketing 1. How are ad blockers, fake prospects, etc. hurting marketing efforts? 2. How far should advertisers, political parties, etc. go in compiling very detailed profiles of people via big data? 3. Does today's advertising/marketing world resemble that of Mad Men? How is it different? 4. What is the one document each attendee should read and why? 5. What is the one question every attendee should be asking of each other, students, profession,...? 6. What must the profession address now?