What is the number of tested conjoint study design


Assignment:

The conjoint study design in the picture is for OfficeStar, an office supply store like Staples. They would like to open a new store in a small town somewhere in the Midwest. Based on this information and the conjoint study design presented in the picture, which market share estimation method is more appropriate for this project? Why?

What is the total number of design alternatives that can be tested using the conjoint study design below (Show your work)?

Attributes/Levels

Level 1

Level 2

Level 3

Location

Less than 2 miles

Within 2-5 miles

Within 5-10 miles

Office supplies

Very large assortment

Large assortment

Limited assortment

Furniture

Office furniture

No furniture

 

Computers

No computers

Software only

Software and computer

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