Discussion:
Discuss the following question in your learning team.
What is the most important thing to consider in new product development? Why? Why is it necessary to evaluate the new product idea at each and every stage of the development process? How can marketers best promote consumer adoption of a new product?
Each LT member's response needs to be a minimum of 100 words and include at least one peer reviewed source. You do not need to submit a paper. Each individual will be graded based on their contribution.