A fictional company called Boston Foods produces fresh and frozen chicken pies, which are distributed by grocery stores. The president wants to increase the width of the product line to include chicken pies in the grocery stores' "hot deli" section (where the store's rotisserie chickens, ribs, soup, etc. are sold). He wants us to do a marketing research report to see if his idea has any merit, including how to present the product to the market. If this product is successful, the company will then introduce other items, such as shepherd's pie and quiche.
In 3-4 paragraphs, answer the following.
1. What is the most important question you need to have answered before you spend thousands of dollars on the launch of a new product?
2. What steps would you take to assess this scenario? How would the facts be gathered and displayed in a research report?
3. When is primary data useful in this analysis?
4. When is secondary data useful?