What is the most important element of the case study and why


Discussion Question: Quality

Watch the video, Unhappy Customers, and answer the following questions:

Question One

• What is the most important element of this case study? Why? Did United Airlines do anything wrong?

Question Two

• Was the customers reaction justified? Provide a rationale for your answer.

Question Three

• If you were in charge of customer service at United Airlines, how would you have handled the situation? Provide a rationale for your answer.

Respond to Peer(s)

• Read and respond to at least one of your classmates posts.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What is the most important element of the case study and why
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