What is the most important element of the case study, Marketing Management

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What is the most important element of the case study

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From the video, Marketing Foundations: Influencer Marketing (2016): Unhappy Customers, answer the following questions:

• What is the most important element of this case study specific to customer lifetime value (CLV)? Did United Airlines do anything wrong specific to CLV?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: What is the most important element of the case study

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Marketing Management: What is the most important element of the case study

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