Discussion Post: Organizational Structure
a) Watch the "Unhappy Customer" video. What is the most important element of this case study specific to customer lifetime value (CLV) and long term customer loyalty? Provide a rationale for your answer.
b) Search the Internet for an article that supports your position on customer service and post the link in your discussion, using APA or SWS formatting, for everyone to read.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.