What is the most important element of the case study


Discussion Post

LinkedIn Video: "Influencer Marketing Foundations"

1. Watch the "Unhappy Customer" video found in the LEARN section. What is the most important element of this case study specific to customer relationship management? Was the customer's reaction justified in this example? Provide a rationale for your answer.

2. Has either a positive or negative customer service experience impacted your purchasing behavior? Provide a rationale for your answer.

3. Search the Internet for an article that supports your position on customer service and post the link in your discussion.

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: What is the most important element of the case study
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