Answer the following questions for a firm of your choice:
1. What is the mission statement?
2. What are the key elements of their strategic plan? Which of Porter's Generic strategies are they using? Does their plan align with the mission statement?
3. What does their SWOT look like and what areas within the macro environment pose the biggest concern?
4. Who is their target customer competitors?
5. How do they differentiate themselves from the competition ?
6. Identify one of the firm's weaknesses or threats and develop a plan to address it.