What is the message the sponsor is trying to convey


Discussion

You addressed promotional strategy both in your Reading and in the Learning Activity. Now you will apply that knowledge to a product of choice.

Checklist:

• Choose a product of your choice and critique the promotional strategy.
• What is the message the sponsor is trying to convey?
• How would you do it differently?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Operation Management: What is the message the sponsor is trying to convey
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