What is the message of the advertising


Question 1: What is the message of the advertising?

Question 2: Who is it directed to?

Question 3: What is the relationship between target markets and consumer behaviour?

Question 4: What is the positioning of the product?

Question 5: What media have you seen this product advertised in?

Question 6: What changes would you consider in the positioning of the product and the advertising message?

Question 7: How was this advertising created (in house, outsourced, agency, etc.)?

Question 8: Is this use of resources effective?

Question 9: What would you suggest to increase the effectiveness of the campaign?

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Marketing Management: What is the message of the advertising
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