What is the message in the ad what demographicpsychographic


In this assignment you will evaluate a billboard advertisement for ("McDonald's"). Answer the following questions:

What is the message in the ad?

Why did they use the pictures, colors, fonts that they chose?

Where will it be placed and why that location? (Describe a common location, such as a freeway or near a bank)?

What demographic/psychographic segment of the market is the target?

Take a picture of the billboard and include it with your paper. Note: Your picture must be original, it cannot be taken from an Internet source.

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