Discussion Post
Reflect on the following guiding questions after watching the YouTube video "How to fix travel | Doug Lansky | TEDxStockholm". Choose one of the questions and provide your answer on the How to Fix Travel Discussion Post. Respond to two of your peers posts and share your feedback, perspective, or build on what they have shared in their post.
a) How has travel changed?
b) What has caused this change?
c) What are marketing techniques that the industry may use to promote/appeal their products. Why? Is it right/wrong?
d) What is the meaning of DMO? What is their purpose?
e) How do they work interchangeably with the different sectors of the Tourism Industry? (Carriers/Suppliers/Travel Trade) Other levels of DMO's? (National, Provincial, Regional)
f) What does the speaker say about the problem that occurred in our industry today with marketing/growth?
g) What can destinations do to stay relevant, successful, and sustainable according to Mr. Lansky (the speaker)?
h) By implementing strategies, what is the ultimate goal?