PPT Homework
For this homework, you will select one of the companies you researched in the Unit III homework. You will then compile a PowerPoint presentation that you could present to the officers of that company. The presentation will discuss the business-to-business (B2B) buying process, marketing mix, and complicating factors associated with B2B buying in that company. Imagine you are presenting to your company leaders. The presentation should include one slide introducing the company and then the following information.
i. What are the complicating factors within the B2B buying process of this company?
ii. How does the high volume of sales complicate the buying process at this company?
iii. What is the marketing mix for this company (4 Ps)?
iv. How would you encourage efficient B2B buying at this company using the marketing mix?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.