Discussion Post: Marketing Mix, Strategy, Product Life Cycle
1) What is the marketing mix? Select an organization or brand. How does your selected organization use the different components of the marketing mix?
2) Why is marketing research important to the development of a marketing strategy? Provide a specific example.
3) Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.