Complete the mcq:
1 What is the major disadvantage of fluorescent lighting for a store?
a. the bulbs break easily, thus causing a hazard and possible lawsuit
b. it is available in only one form, blue white, and thus turns everything slightly blue
c. it tends to produce a flat, even, shadowless light that does not produce interesting textures
d. it generally flatters the people but not the merchandise
2 Floors in displays should have
a. Bold big tile
b. Bright colored carpet
c. Wood or neutral carpet
d. None of the above
3 Visible light is
a. White light
b. Red Light
c. A whole spectrum of light
d. Yellow light
4 To create a shadow box in a large window ________________ is required
a. Masking
b. Velvet
c. Black paint
d. Closure
5 The problem that all visual merchandise work must solve to be effective is
a. getting the viewer's attention
b. using good art theory
c. changing displays frequently
d. buying and using mannequins
6 What is the visual merchandiser's goal in displaying?
a. arouse the shopper's curiosity
b. Stimulate
c. To make a shopper stop by and go inside
d. All of above
7 What is general lighting according to the text?
a. primary lighting
b. the lighting that illuminates a whole area
c. task lighting
d. a and b
8 What happens to the light wavelengths if we see pure white light?
a. they are all absorbed
b. the wavelengths all change
c. they are all reflected in approximately equal amounts to the eye
d. we see only a wavelength for pure white light
9 Balance requires
a. Symmetry
b. Equal physical weight
c. Equal visual weight
d. none of the above
10 What is a shade?
a. A variation of a certain color
b. A color with black added
c. A color with white added
11 If the visual merchandiser is having difficulty using an open back window effectively, that person can
a. use screens, backdrops, or panels to close off the space and block the view from inside the store
b. take advantage of the view of the store from outside and place related merchandise next to that window
c. use curtains to partially close off the space
d. all of the above
12 This type of floor is several inches higher at the back than the front, creating a ramp effect.
a. raked floor
b. raised floor
c. wooden floor
d. tile floor
13 Mixing two complementary colors dulls the color and reduces its
a. Hue
b. Tint
c. Intensity
d. Shade
14 A jeweler wants diamonds to appear cool, brilliant, and dazzling. The best lighting would be
a. Natural daylight
b. Florescent
c. Incandescent
d. PAR bulbs
e. MR-16
15 Emphasis is best created by using
a. analogy and complement
b. proportion and harmony
c. contrast and repetition
d. similarity and analogy
16 Which of the following is NOT true of the fluorescent light as compared to other forms of light?
a. very efficient
b. inexpensive
c. light offers rich shadows and depth
d. all are true of fluorescent lights
17 Architects have experimented with tinted glass, angled sheets of glass, curved glass and deeply recessed windows to reduce _____________.
a. Color filtration
b. Shoplifting
c. Glare
d. Color diffusion
18 ________ refers to the purity and strength of the color.
a. purity
b. intensity
c. dominance
d. hue
19 Proportion involves the elements of
a. Size
b. Weight
c. Height
d. Scale
e. All of the above
20 A designer adds black to a hue. The effect is the creation of a(n)
a. Analogous color
b. Tint
c. Shade
d. Complement
21 General or primary lighting is:
a. the light that fills the selling floor from overhead light fixtures
b. sunlight from outdoors
c. Hollywood lights
d. neon lights
22 When Neiman Marcus promotes the adoption of abandoned pets in its windows, the display is ______________.
a. Promotional
b. Institutional
c. Civic
d. Nome of the above
23 Which of the following is NOT a secondary color?
a. violet
b. blue
c. green
d. orange
e. all are secondary colors
24 The run on window is at least _______ feet long.
a. 20
b. 7
c. 10
d. 15
25 Which of the following is best used as accent lighting
a. MR16
b. Fluorescent
c. Incandescent
d. HID lamps
26 When a merchandiser wants a dressed mannequin to appear taller a good solution would be to
a. Dress the mannequin in a small horizontal stripe
b. Dress the mannequin in a shiny surfaced fabric
c. Use MR16 lighting directly over the mannequin
d. Dress the mannequin in a vertical stripe
27 This color is normally classified as an "advancing" color:
a. red
b. blue
c. green
d. A and B
e. A and C
28 The basic requirement of visual presentation is to
a. show the merchandise
b. create an artistic showpiece
c. use as much merchandise as possible
d. stay within the visual merchandising budget
29 A type of display featuring hiking boots, a tent, sleeping bags, flannel shirts, and denim jeans would be best classified as:
a. one-item
b. line-of-goods
c. related merchandise
d. environmental
e. variety
30 Violet light is:
a. longest
b. shortest
c. widest
d. smallest
31 The location in the store that gets the heaviest traffic is
a. 100 percent traffic area
b. Main isle
c. Sales counter
d. None of the above
32 Complimentary colors are colors that
a. Go together very well
b. Colors that are made up of primary colors
c. Colors that are found opposite of each other on the color wheel
d. None of the above
33 A strategy to direct, divert, or shield light is a
a. Filter
b. Arc
c. Baffle
d. Proscenia
34 Architects have tried to solve the problems of glare by using:
a. tinted, angled or curved sheets of glass
b. recessed windows
c. yellow transparent vinyl window shades
d. all of the above
e. none of the above
35 _________ Refers to a place in a retail setting where emphasis has been placed to attract the shopper
a. platform
b. fascia
c. focal point
d. island display
36 HID stands for:
a. Hyper Intensity Discharge
b. High Intensity Deploy
c. Hot Import Design
d. High Intensity Discharge
37 A designer creates a display that moves the view's eyes easily from product to product. The principle in effect is likely
a. Symmetry
b. Dominance
c. Balance
d. Rhythm
38 A T-wall:
a. forms the back of a closed window
b. always includes a platform
c. is designed as the back of all windows
d. is a two-sided partition
e. none of the above
39 A designer wants to create a design element that appears to radiate light. Which of the following should he use?
a. A rough dark surface
b. A rough light surface
c. A shiny dark surface
d. A shiny light surface
40 A designer wants to capture and hold light. He should use
a. A rough dark surface
b. A rough light surface
c. A shiny dark surface
d. A shiny light surface