Assignment - The Long Tail Case Study
Read the following selection from 'The Long Tail' by Chris Anderson and watch the author briefly discuss the theory.
In a 3-4 page paper (excluding title and reference pages), discuss the following:
• What is The Long Tail theory?
• Analyze at least two examples of companies using The Long Tail methods discussed in the reading.
• What is Pareto's 80/20 Rule and how does it apply to The Long Tail theory?
• Compare the Three Rules and cite examples from the reading to illustrate each Rule.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.