Solved: What is the logic of amazon prime, Management Information Sys

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What is the logic of amazon prime

Questions:

Case Questions: Amazon.com 2016

1) Trace the evolution of the Amazon.com business from the company's launch to the case period of 2016. How did the company's strategy change over time? How did capabilities evolve? What value did it deliver to all stakeholders?

2) What is the logic of Amazon Prime? Kindle Fire? Fire Phone? Amazon content development?

3) If you were a traditional retailer, how would you respond to the threat from Amazon?

Case References:

-Business Model, Business Model Drivers

-Business Model and IT Capabilities: Beachboard

-SWOT analysis

-Business Model/Capability Evolution: in class

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Management Information Sys: What is the logic of amazon prime

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