Question: You are a marketing manager for Nike. Your department has come up with the idea of manufacturing a baseball bat for use in colleges around the nation. Assuming you are in the business analysis stage, write a brief analysis based on these questions of the "Business Analysis".
1) What is the likely demand for the product?
2) What impact would the new product probably have on total sales, profits, market share, and return on investment?
3) How would the introduction of the product affect existing products? Would the new product cannibalize existing products?
4) Would current customers benefit from the product?
5) Would the product enhance the image of the company's overall product mix?
6) Would the new product affect current employees in any way? Would it lead to increasing or reducing the size of the workforce?
7) What new facilities, if any, would be needed?
8) How might competitors respond?
9) What is the risk of failure? Is the company willing to take the risk?