What is the kind of the partnership


Problem

From Saudi or Middle East market, select an example of partnership between two companies (acquisition, collusion, joint venture, value-chain partnership, mutual service consortium, licensing arrangement...) and answer the following questions:

• Briefly present the two companies, members of partnership (Industry, location, size, competitors, activities...). (Max 400 words)

• What is the kind of this partnership and what are its main reasons?

• What are the issues brought up by the companies during partnership?

• Evaluate the competitive advantage of the partner- companies.

o What is the method used by the partner-companies to manage the organizational culture? underline the pros and cons of this method.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: What is the kind of the partnership
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