What is the international strategy for zara clothing brand


Discussion Post

• What is the competitive advantage for Zara and how well does it travel globally? Why are not there many apparel retailers with a similar business model (e.g., fast fashion, no advertising, etc.)?

• What is the international strategy for Zara clothing brand (Inditex)? How does it grow internationally (market selection, type of entry mode, partnerships, etc.)?

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Business Management: What is the international strategy for zara clothing brand
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