Assignment: Influencer Project
Each student will select and research an influencer with a podcast and social media presence. Student will be responsible for listening to a minimum of three podcasts released by the chosen influencer within the course calendar. The project will consist of three parts.
Part 1: Influencer Research
Explanation of how person rose to influencer status
o Brief bio of researched influencer including explanation of how person rose to influencer status
o Summary of podcast concept and general description of social media presence
o Description of products or services the influencer is currently promoting
Part 2: Reflection
o What is the influencer doing well in terms of self-promotion and sponsoring brand promotion?
o What could the influencer be doing better to promote themselves or their sponsoring brands?
Part 3: Sponsor Design
Write an advertisement for your selected influencer. Product or service can be real or fictional but must fall in line with the influencer's personal brand. Advertisement should include copy for podcast as well as social media posting(s).
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.