Marketing Research
Individual Project Assignment 3 (IPA 3) Experiments
1. Suppose you wanted to test the effect of two different email requests inviting people to participate in a survey posted on the Internet. One said if someone participated, $10 would be donated to charity, and the other said if someone participated, he or she would have a chance to win $100.
1) What is the independent variable?
2) What is a possible dependent variable?
3) Make up some numbers in the table below and then explain a possible main effect
2. Suppose you wanted to study the effects of subliminal words in a beer ad and consumers' gender on the liking of the beer ad. The table below shows the results.
1) What is the independent variable?
2) What type of variable is gender?
3) What is the dependent variable? (
4) Is there a main effect? If yes, describe it below
5) Is there an interaction effect? If yes, describe it below
6) State the definition of main effect and interaction effect, respectively