(Incremental earnings from advertising? synergies) ?Bangers, Inc. is a? start-up manufacturer of? Australian-style frozen veggie pies located in San? Antonio, Texas. The company is five years old and recently installed the manufacturing capacity to quadruple its unit sales. To jump start the demand for its? products, the company founders have hired a local advertising firm to create a series of ads for its new line of meat pies. The ads will cost the firm ?$350,000 to run for one year. ?Bangers' management hopes that the advertising will produce annual sales of ?$1.8 million for its meat pies. ? Moreover, the? firm's management expects that sales of its veggie pies will increase by ?$200,000 next year as a result of the company name recognition derived from the meat pie ad campaign. If? Bangers' operating profits per dollar of new sales revenue are 45 percent and the firm faces a 36 percent tax? bracket,
What is the incremental operating profit the firm can expect to earn from the ad? campaign?
Does the decision to place the ad look good from the perspective of the anticipated? profits?
The incremental operating profit the firm can expect to earn from the ad campaign for year 1 is ?$ ?. ?(Round to the nearest? dollar.)
The incremental operating profit the firm can expect to earn from the ad campaign for year 2 is ?? nothing. ?(Round to the nearest? dollar.)
The decision to place the ad appears to be an acceptable unacceptable project since the year 1 and year 2 cash flows are significantly reater less than the ?$350,000 initial outlay for taking the project.