Article 1. Managerial Economics and Management Decisions By C.M.Birch.
Article 2. Updating Managerial Economics By Thomas P.Egan.
Managerial economics and strategy
After our readings over the past five weeks, you should have an understanding of the types of strategy, organizational culture, the pros and cons of different organizational structures, the elements of internal and external environments, and the types of risk a company may take.
After reading the attached articles below, you then can incorporate all of these strategies with the managerial economic impact certain decisions will have on a company.
Read the two articles attached about managerial economics.
Your essay will address these items:
A. Select a company from the 35 listed at the end of our text (Case Studies). Do not use any company that you previously wrote about in previous classes. This must be original research. In addition to the information in your text, research this company using at least (2) outside scholarly articles.
Do not use a website as a reference. Your reference source must have an author. Discuss six selected topics from our studies throughout weeks one through five. Discuss these six topics in relation to your company and also incorporate the issue of managerial economics within your company and how the economic situation of today influences the strategic decisions your company is making.
Each of the six topics discussed should be in bold print. For example, one topic you may choose may be how your company handlescompetition (Five Forces Framework). Another topic may be your company's organizational structure and why they have the structure they have. You may choose to discuss your company'sstrategic grouping or value chain. Choose your topics and explore them in detail throughout your paper.
Give examples using the terms and concepts in your textbook readings and your research articles.
B. What is the importance of each of the six topics within your company?
C. What is the usefulness of understanding this topic in today's corporate structure?
D. How does managerial economics fit into your topic?
Paper Format (no abstract is necessary):
Title Page - Include a title page with your name, student number, title of your paper, course number, course name, & date.
Introductory Paragraph - Include an introductory paragraph that states your company and your six topics and why you selected them.
Font and Spacing - Use Times New Roman 12 pitch font with double-spaced lines.
Length - Write a 4 to 6 page essay not including the title page and citation page. Make sure you have at least 1400 words, not including the title and reference page.
Reference Page - Include all sources including your textbook on a separate reference page. Use references with authors, not websites. All references must have citations within your paper.
Utilize the APA Style for documenting sources. You will need to include at least 2 sources in additional to your textbooks. Finally, remember Wikipedia is NOT a scholarly source.
Choose one of the businesses in the following topics.
The LEGO Group: adopting a strategic approach
The global pharmaceutical industry - in the land of shrinking giants
Vodafone: developing communications strategy in the UK market
Global forces and the Western European brewing industry
A source of cheap energy or a source of problems - the potential benefits and costs of shale gas
H&M in fast fashion: continued success?
The Formula 1 constructors: capabilities for success
Integration of a Corporate Social Responsibility programme in Coloplast 591 Manchester United FC: still successful despite new threats
Pierre Fabre: culture and the challenges of internationalisation
Adnams - a living company
Ryanair: the low-fares airline - future directions?
Marks & Spencer: is this as good as it gets?
Hotel du Vin: strategic entrepreneurship and innovative continuity in the boutique hotel sector
Going for growth: Teva's global strategy
CRH plc: dimensions of successful corporate strategy
SABMiller: from strength to strength
The internationalisation of Tesco - new frontiers and new problems
Gridsum and the Microsoft partner ecosystem: engaging in China and beyond
Severstal and the global steel industry
FeedHenry - innovating in the cloud
Flight Centre Limited
Strategic leadership and innovation at Apple, Inc.
‘Where's Irene and just exactly what is she up to?' The acquisition of Cadbury PLC by Kraft Foods, 2010
Gazprom and NIS: the oil and gas industry in Serbia
International HIV/AIDS Alliance (B): a strategy for 2020
The Mexican narco-trafficking problem
Dancing with the mouse: a strategic metamorphosis at Ocean Park, Hong Kong
GMB: strategic leadership in a trade union
Academies and Free Schools
Paul Polman and the revitalisation of Unilever
LEAX: managing growth in a volatile world
Changing tracks at Babcock Rail
In the boardroom at HomeCo
QR National - Aurizon