What is the importance of collecting and interpreting data


Problem: 1. How do the five forces of competition in an industry affect its profitability potential? Explain.

2. What is a strategic group? Of what value is knowledge of the firm's strategic group in formulating that firm's strategy?

3. What is the importance of collecting and interpreting data and information about competitors? What practices should a firm use to gather competitor intelligence and why?

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Business Management: What is the importance of collecting and interpreting data
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