1. For each of the three major phases in the simulation, describe:
a) The situation
b) Your simulation team's recommended solution(s), including justification for
each
c) Your results
Summarize the different marketing components addressed in this simulation by
answering the following questions:
a) What is the relationship between differentiation and positioning of product or services? Is the repositioning of the product in the simulation as you had expected it to be? Why or why not?
b) What is the impact of the product life cycle on marketing? What impact did the product life-cycle have on the product in the simulation?
3. Remember to use APA format, including writing in the third person, an abstract, section
headers, title page as well as properly citing all of your sources both in your narrative as well as on an end-of-paper references list. No references should appear on your reference list if the source is also not cited within your paper