Assignment
Review Case Study Pulse Candy: Sustaining The Brand Differentiation
Case study and answer below questions
• What is the impact of Porter's Five Forces model on the online car portal industry?
• What is the consumer decision-making process for purchasing a car, and what is the role of online car websites in this process?
• What bases for segmentation could be useful for TruCar to identify key market segments? What are the possible key target segments for TruCar?
• What are the possible marketing strategies that TruCar can adopt to cement its position in the online car portal industry?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.