Assignment:
1. List the advantages and disadvantages of a hotel company going public.
2. What are some of the conditions of competition in the hotel business? What is their impact?
3. What is the impact of partnerships on hotel marketing?
4. Site name: InterContinental Hotels GroupURL: www.ichotelsgroup.comBackground information: InterContinental Hotels Group PLC is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases, or franchises, through various subsidiaries, over 4,400 hotels and 640,000 guest rooms in nearly 100 countries and territories around the world.Exercises:
o a. List the seven hotel brand names in the InterContinental Hotels Group.
o b. Explain what Priority Club Rewards entails through the InterContinental Hotels Group.
5. Site name: Lodging magazineURL: www.lodgingmagazine.comBackground information: Lodging magazine profiles leaders driving hospitality to new heights, designers breaking the mold, and general managers applying new solutions to age-old problems in hospitality. The 30-year-old magazine reports on restaurant and food trends, best practices, and industry events.Exercises:
a. Click on the "Blog" tab on the Web site. Scan several posts under this tab. Describe some of the challenges currently facing lodging managers in the operations area.
b. Click on the "Past Issues" tab and then the "Marketing" link on the Web site. Scan several articles under this tab. Describe some of the challenges currently facing lodging managers in the marketing area.
c. What other operational categories are covered in the magazine?