What is the general context of the press release


Task:

Choose a Fortune 500 company and visit its website. Search for Press Releases and read two or three of them. Take notes on the following:

- What is the general context of the Press Release (PR)?

- What was accomplished in the communication? Consider more than just the obvious message.

- Were the press releases related in any way to each other or to major news or industry trends occurring at that time?

- Did the company send a consistent and coherent message?

List references used.

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