Assignment
The assigned short papers will prepare you for your final culminating project. Each paper will research a specific topic linked to the final culminating project. Papers will consist of 3 pages of content, using a formal writing style based on APA 6th edition, 7th printing guidelines.
The title page, table of contents, reference page or pages, appendices are not counted as content.
PESTEL Analysis: You will perform an external analysis using the PESTEL framework to think through a logical set of reasons for strategic expansion into a foreign market.
• What is the foreign market's environment as related to the PESTEL framework?
• What factors in the PESTEL framework are most important when entering the foreign market and why?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.