Assignment:
1. Which is NOT a mode of entry that companies use when they have decided to sell in a foreign country?
- exporting
- contract manufacturing
- joint venturing
- direct investment
- strategic alliance
2. Which of the following is the place a product occupies in the consumer's mind relative to competition?
- position placement
- market segmentation
- market targeting
- product promotion
3. The marketer wants to understand how the stimuli are changed into responses inside the consumer's _ which has two parts. First, the buyer's characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyer's decision process itself affects the buyer's behavior.
- culture
- black box
- belief
- lifestyle
- social class
4. What is the first step in the marketing research process?
- developing a marketing information system
- defining the problem and research objectives
- developing the research plan for collecting information
- implementing the research plan
- hiring an outside research specialist
5. Ethnographic research _
- comes from traditional focus groups
- is gathered where people live and work
- provides secondary data
- is most popular in the service sector
- provides data to marketers when observation is impossible
6. Experimental research is best suited for gathering information.
- exploratory
- causal
- independent
- secondary
- descriptive