1.What strategic alternative do you recommend and why?(I would like to talk about Southwest entering the International market, this was indicated in paper #3 and #4). How does it fit strategically with the organization? How does your recommendation relate to the strengths of the organization? How does it avoid the weaknesses of the organization? (Duncan, Ginter, and Swayne, 2000).
2.What is the financial impact of the recommended strategic alternative? What is the anticipated impact to key financial ratios?
3.What other financial tools can you use? For example, how does break-even analysis support the recommendation?