1. What is the final step of developing an effective marketing planning process (MPP)?
A. clarify the goals and objectives of the plan
B. control and evaluate the plan
C. develop a sales and service plan
D. establish a vision, position, and purpose for the plan
2. Effective marketing plans:
A. require little buy-in from organizational leaders
B. should be based primarily upon what the organization did in past years
C. are integrated into larger organizational strategic objectives
D. rarely focus on revenue generation
3. Tying together the marketing mix? variables, business unit? strategies, and the? company's mission is known as? _________________.
A. setting company objectives
B. strategic planning
C. marketing plans
D. designing the business portfolio
E. ?business-unit planning
4. Regarding southwest airlines. What are the different aspects of productivity of an Airline? How might these aspects be measured?
5. Explain when leadership substitutes are good for an organization. Please provide examples.