Assume the following:
• the sales price to consumers is $150
• the retailers’ markup is 50%
• Whirlpool’s after tax profit margin is 4%
• The hurdle rate is 20%
• Populations are as follows: Brazil 182 million, China 1.286 billion, and India 1.049 billion.
• Family size are as follows: Brazil 4.01, China 3.70, and India 4.91.
• Market penetration for each of the first two years is equal and sales increase by 10% per year for years 3, 4, and 5.
•20,000 units were sold in the first year
What is the expected 5-year net present value?