Assignment:
1. What were some of the main challenges that Dagny Amber Aslin had to overcome in order to achieve success with the exchange? How did she overcome these hurdles?
2. What is the Exchange's business model? Briefly describe how the site makes its money.
3. Visit the site(exchangehunterjumper.com). Imagine that you are a buyer looking to purchase a show horse. What does the site do well, in your opinion? Is there anything missing? What about the site could be improved? For this section you can also check out the company's social media pages and/or any of its competitors' websites or social media pages to make comparisons.