What is the different in what a shipper and a customers considered a sucessful supply chain transaction
How could supply chain partners measure the performance of a supply chain? Explain why each measurement suggested is relevant to at least one of the supply chain partners.
Give an example of two or more companies that participate in a single supply chain. Describe which company or companies would want to require each measurement that you have proposed. Explain why there would be resistance from at least one of the companies to any suggestion to eliminate each of the supply chain measurements that you have proposed.