What is the difference between the two buying experience


Online shopping experience from Dell and Ford

What is the difference between the two buying experience

What are the roadblocks that make the direct model difficult to implement at Ford

What historical "legacies" affect Ford's ability to move to a BTO model

Product variety

Necessitates the management of large number of individual component inventories

Production capacity for individual components get set long in advance and cannot be changed quickly

What historical "legacies" affect Ford's ability to move to a BTO model

Process Complexity

A large number of suppliers

3 tiers of suppliers

Business was usually over the phone and fax

Ford a $150billion company enjoy a tremendous leverage over its suppliers

Attachment:- Ford.ppt

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