1. What is the difference between the demographic and behavioral bases of market segmentation? Provide three instances of when each of these strategies would be appropriate. Why? Explain in depth
2. How might leadership and management practices differ from culture to culture? List at least 8 things managers should do to facilitate better interactions with cross-cultural teams.
3. After having read A global leaders guide to managing business conduct in Harvard Business Review-Explain how and why the compliance and ethics programs of most companies fall short of addressing global business ethical responsibilities